Brand Executive at Popular Company Colombo, Sri Lanka

 Brand Executive 


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Full–time

Responsibilities

• Developing and executing brand strategies that align with the company's overall goals and objectives
• Conducting thorough market research to understand consumer preferences, market trends, and competitive landscape
• Planning and overseeing the launch of new products or services
• Collaborating with creative teams to develop visual and written content that effectively communicates the brand's message and values
• Creating and managing marketing campaigns that promote the brand and its offerings
• Developing and managing budgets for brand-related activities, ensuring that resources are allocated effectively to achieve desired outcomes
• Working closely with various departments within the organization, such as sales, product development, and customer service, to ensure brand consistency across all touchpoints and interactions
• Monitoring the performance of branding and marketing initiatives using key performance indicators (KPIs) such as brand awareness, customer engagement, and sales metrics. Analyzing data to measure the success of campaigns and making adjustments as needed
• Staying up-to-date with industry trends, consumer behaviors, and emerging technologies. Identifying opportunities for innovation that can keep the brand relevant and ahead of competitors
• : Building and maintaining relationships with external partners, such as advertising agencies, media outlets, and influencers, to enhance the brand's visibility and reach

Qualifications
• A bachelor's degree in marketing, business administration, communication, advertising, or a related field is typically required
• Previous experience in brand management, marketing, or related roles is often preferred
• Strong understanding of marketing principles, consumer behavior, and market trends. A Brand Executive should have the ability to analyze market data and translate insights into effective branding strategies
• The ability to think strategically and develop comprehensive brand strategies that align with the company's goals and resonate with the target audience
• Excellent written and verbal communication skills are essential for crafting compelling brand messaging, collaborating with cross-functional teams, and presenting ideas effectively
• Proficiency in analyzing data and key performance indicators (KPIs) to measure the success of brand campaigns and make informed decisions for optimization
• The ability to identify challenges and find creative solutions to brand-related issues or crises
• uilding and maintaining relationships with internal and external stakeholders is essential for successful brand management

Typical Pay for this Type of Work

Glassdoor
LkR 58k–300k per month
Brand Manager
Based on local employers


Payscale
LkR 76k–1.2M per year
Marketing Executive
Based on local employers


Bayt.com
LkR 35k–250k
per month
Marketing Executive
Based on local employers


Popular Company
See web results for Popular Company



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